In the financial year 2019, private labels had a share of 40 percent in the sales of leading online grocery retailers in India. In contrast, the share of sales by private labels among leading online multi-category retailers was particularly low with less than ten percent. In contrast to the offline sales share of private labels, the online sales share of private labels is pretty low among leading online fashion retailers.
Sales contribution of private labels for select online retailers in India in the financial year 2019
Characteristic
Share in total sales
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KPMG. (February 26, 2020). Sales contribution of private labels for select online retailers in India in the financial year 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG. "Sales contribution of private labels for select online retailers in India in the financial year 2019 ." Chart. February 26, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG. (2020). Sales contribution of private labels for select online retailers in India in the financial year 2019 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG. "Sales Contribution of Private Labels for Select Online Retailers in India in The Financial Year 2019 ." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/
KPMG, Sales contribution of private labels for select online retailers in India in the financial year 2019 Statista, https://www.statista.com/statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/ (last visited August 25, 2024)
Sales contribution of private labels for select online retailers in India in the financial year 2019 [Graph], KPMG, February 26, 2020. [Online]. Available: https://www.statista.com/statistics/1227635/india-sales-contribution-of-private-labels-for-select-online-retailers/